Polaroid | Snap Back
Ask: Position Polaroid as a brand that embraces nostalgia, celebrating the past while encouraging meaningful moments in the present
Insight: Society’s engrossment with the digital world has led us to lose sight of the beauty and connection in the real world around us
Big Idea: Snap Back
Polaroid lets us snap back to a simpler time to help us fully appreciate the present.
Art Direction
Valentina Arboleda
Copywriting
Sabrina Greenberg
OOH
To bring the tangible connection into the hands of digital natives, we’ll send our message out in tech-obsessed, fast-paced cities
📍New York, NY
📍Austin, TX
📍Boston, MA
📍San Francisco, CA
📍Miami, FL
DIGITAL
Then, we’ll hijack the relevant places where the digitally obsessed are spending too much time, reminding them to slow down
EXPERIENTIAL
Polaroid will launch the Snap Back Bootcamp, teaching digital natives to embrace pre-tech items and flipping the script on the modern tech that brings them so much stress
