Art Start | Next Stop, Your Start

Ask: Build a local campaign in NYC and Milwaukee to raise awareness for Art Start, a nonprofit that empowers underserved youth through creative workshops, mentorship, and artistic expression—encouraging both participation and financial support.

Insight: Despite creative abundance, the lack of connection to the industry makes creative opportunties feel scarce for underserved youth

Big Idea: Present Art Start as the “Grand Central” of opportunties, serving as a creative hub for marginalized youth

Art Direction

Valentina Arboleda, Damien Kidd, Safwan Khan

Copywriting

Andrea Gazca

OOH

Will first push our message out in the heart of New York & Milwaukee.

SOCIAL

We’ll expand our reach with a digital rollout.

PARTNERSHIP

We’ll partner with MTA and UMO to drop limited-edition transit cards in New York and Milwaukee.

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Heinz

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