SPOTIFY | The Spot
🏆 SILVER One Club Miami 2024 Experiential
Ask: How can Spotify spread positivity by using technology to bring listeners closer to the creators and communities they love?
Insight: Superfans drive and sustain the music industry but often recieve little in return for their loyalty and passion
Big Idea: The Spot
The first platform that connects superfans with their favorite artists through once-in-a-lifetime experiences that money can’t buy. The more they listen the more they’re rewarded.
Art Direction
Valentina Arboleda & Sara Kelly
Copywriting
Sara Kelly
Unlocking The Spot
To enter an artist’s Spot, superfans must prove their dedication by ranking among the top listeners.
What’s Inside
Once unlocked superfans gain access to Spot-Exclusive merch, unreleased tracks, and behind the scenes content unique to each artist.
The most dedicated superfans can receive personalized invites from artists to exclusive events.
